A hashtag, introduced by the number sign, or hash symbol, #, is a type of metadata tag used on social networks such as Twitter and other microblogging services. It lets users apply dynamic, user-generated tagging that helps other users easily find messages with a specific theme or content. Wikipedia
Why Are #Hashtags So Darn Important?
You’ve all seen the ubiquitous # (hashtag) sign in front of social media posts, but do you really know what that symbol does—or could do for you? In case you’re reluctant to raise your hand in front of friends, co-workers or conference attendees, here’s a quick primer about the hashtag.
What is a Hashtag?
A hashtag is a label used on social media sites that makes it easier to find posts or information with a theme or contains specific content. It is created by including the symbol “#” in front of a word or words without spaces.
- A hashtag is a label used on social media sites that makes it easier to find information with a theme or specific content.
- Hashtags encourage social media users to explore content that catches their eye.
- Associations can use hashtags to reach their target audience and to help members filter information.
Do Hashtags Serve a Purpose?
Of course they do! In today’s world of social media, users can quickly get bogged down by information overload. Using hashtags makes it easy to cut through digital clutter focus only on the information we really want. Hashtags are typically used on social media sites such as Twitter, Instagram, YouTube, Google+, and Pinterest.
Four Reasons to Use Hashtags:
- Hashtags simplify the process–Searching a hashtag pulls results for each post using that hashtag. Using a hashtag helps you reach your target audience, and likewise makes it easier for others to find your information.
- They compel an action–When a user sees a post that is of interest, they will likely spend time looking through content brought up by the hashtag.
- Hashtags evolve–Hashtags are being used by more and more platforms, impacting the amount of information put directly in front of social media users.
- They reward the distinctive–Hashtags make finding information easier for social media users. A unique hashtag makes your message stand out to the users who find the hashtag valuable.
What Makes a Good Hashtag?
An industry-related hashtag will help you reach your target audience and connect you with your industry. Hashtags can be used to identify your products, services or communications.
Hashtags can be generalized or very specific. The best practice is to experiment and be consistent with your social media usage. The more you use a specific hashtag, the greater your chances are to grow an audience. If a certain hashtag isn’t working (i.e., it’s not catching on and your customers aren’t receptive to it), change it. But, be patient and give your hashtag time to catch on. Don’t change your hashtag every week. Consistency is key.
When creating a social media post, do not overuse hashtags. Posts should be concise, and using too many hashtags can make your message seem cluttered and unprofessional. Including one to three hashtags per post is sufficient.
Important: Don’t forget to check your analytics. It’s crucial to know what’s working—or hurting—your social media campaign. You don’t want to continue using a hashtag that no one is following.
How Do I Identify Industry Hashtags?
Start by searching for Twitter. Check replies to your association’s tweets and the accounts of other leading industry organizations to learn what hashtags they are using. You can also search common industry terms. Compare hashtags by using Topsy (topsy.com/analytics). This site keeps you up to date with what’s trending and what people are following.
Are Hashtags Effective?
Yes! Using hashtags puts pertinent information at your fingertips, allowing you to spend less time searching for information.. Spend just a few minutes researching popular hashtags and you’re sure to find what works for you. Here are some examples of when including a hashtag can be effective:
- Digital publication announcements
- Media kits and special offers
- Tradeshow/event information and images
- Retweet, favorite and reply to your association
- Trending industry articles, topics or events
- Ask questions
- Congratulatory/celebratory tweets\
- Personal thoughts, achievements, updates, marketing industry topics
Remember not to use special characters or spaces in your hashtags. Hashtags only recognize letters and numbers.
What’s the Most Important Thing about Hashtags?
That they’re easy to use! Remember, hashtags not only help users find posts about specific content, they help you reach more people who are interested in what your content. Compose hashtags that fit your industry by using common industry-related terms. Hashtags are the simplest way to organize the endless amount of information posted to social media so that you’re only seeing what you find relevant. Less is more when it comes to hashtags. Keep their use to three or fewer per post/tweet when you can, and when you find one that works, keep using it.
Hashtag Tracking Tools are used to Monitor Hashtag Performance, Analytics
BrandMentions is an amazing tool to track hashtag mentions for our various brands & event campaigns. The real-time alerts are a great way to react as soon as something impacts our social campaign performance.Jens Polomski, Marketing Director at IMAmedia
How to Track Hashtags?
Hashtag usage has significantly grown on social media over the last few years. They are one of the most powerful organic social media strategies. Hashtags are very common and they are used on most social media platforms such as Twitter, Instagram, and Facebook.
Therefore, hashtag monitoring is as important as any other social media strategy.
A hashtag tracker is used to accurately track hashtags over time and on multiple social networks. Good hashtag monitoring tools allow you to see which hashtags a social media audience is using and how they’re performing. You should build your marketing strategy around what your audience is most interested in. Don’t just latch on hashtags that are widely popular but have little relevance to your brand or audience!
How does Hashtag Tracking help?
Hashtag tracking helps you to easily monitor posts and topics on social media. You can create a high-performance marketing strategy that will bring your brand more visibility, likes and followers.
Hashtag tracking tools help you discover popular and relevant hashtags across Twitter, Facebook, Instagram, and other social networks. They also show the popularity of certain hashtags over time. With Twitter, Instagram, and Facebook analytics lacking the capacity to thoroughly monitor hashtag performance, these tools are becoming a necessity for every digital marketer.
Advantages of using hashtag tracking:
Better Understand Your Audience
A hashtag analysis is essential for identifying the correct audience for your brand. It also provides valuable insights for your product development.
Identify Top Influencers
Quickly identify key influencers that you can target in your influencer marketing campaigns. Top influencers can help you reach your audience and increase your brand’s reach and engagement.
Discover New Target Groups
By performing a hashtag analysis, you can craft a high-performance marketing strategy that will bring you not only more followers and visibility, but also a new audience.
Monitor Marketing Campaign Performance
Once you correctly understand the impact of your hashtags and the social media resources invested within your marketing projects, you can optimize for hashtag engagement and maximize your digital marketing efforts.
Research New Content Ideas
Once you start tracking and monitoring the relevant hashtags for your business, you will also get new content ideas to share with your audience.
Manage Online Brand Reputation
By performing social listening, you’ll get to stay in control of your brand reputation as well. You’ll know everything that is being said about you and your hashtags 24/7.
How to track hashtag performance?
The best way to get Twitter, LinkedIn, Facebook, or Instagram hashtag tracker insights is by using hashtag monitoring. You’ll get important metrics on the hashtags that matter for you. Each mention reported will include the following metrics:
- # of shares
It’s important to have an accurate view of your hashtag data. You can get some free Instagram hashtag analytics straight from the social platform itself. The free data that you can obtain from the social media platform is sort of limited. In order to create successful social marketing campaigns, you need many more insights than that.
These are some of the hashtag tracking use cases you could apply:
- Measure the performance of a hashtag marketing campaign.
- Discover the engagement around a hashtag.
- Measure the social media reach of a hashtag.
- Identify the most influential and active sources that mention a hashtag.
- Find where and how content is being shared by using social media analytics.
What are the best hashtag tracker tools?
Hashtags are made to be monitored. And if you, as a marketer, not just used but also monitored hashtag popularity, it could bring you considerable improvements to your hashtag campaigns performance.
Tracking and finding relevant hashtags can be a challenge without good software tools. If you’re serious about tracking hashtags, here are some of the hashtag analytics tools that can best meet your needs.
BrandMentions searches the entire internet for a hashtag or brand to find relevant information and insights about it. The suite has a hashtag tracking tool that accurately monitors Instagram, Twitter, and Facebook in real-time. With this tool, you can have an in-depth report on impressions reach, and a number of posts for each hashtag.
You can easily get the tone of the conversation by using sentiment analysis. Find out who’s talking bad or good things everywhere on the web and social media. You’ll also get real-time notification when a new post about the monitored hashtag is published. You can also get historical hashtag data for more than a year. BrandMentions is a complete media monitoring tool that performs efficient social listening, while also revealing competitor’s marketing strategies.
Hashtagify allows you to search for real-time data. It only offers Instagram and Twitter hashtag analytics insights. You can use it to discover trending hashtags, monitor relevant content, or find influencers relevant to your business. It will help you enhance your social media strategy via hashtag marketing. This tool helps you audit your campaign performance, monitor aggregated analytics, and build custom reports. It also uncovers the top trending hashtags you should use to reach a broader audience.
Mention makes it easy to listen to social media and improve your social strategy. You can monitor social data in real-time and create comprehensive marketing analytics. You’ll be able to measure how your brand and content are performing online. It helps you to make more informed business decisions.
Twitter Search is actually Twitter’s social network advanced search feature. The tool allows you to search for usages of particular Twitter hashtags. You’ll need to manually search for each term and then count and record the usages of each. Twitter highlights trending hashtags on your Home screen. Once you click on one trending hashtag, the tool will take you to a page showing recent tweets that include that hashtag.
Keyhole provides near-live insights and real-time social media analysis for the most important social media platforms. By performing keyword tracking, the app offers lots of social media metrics and hashtag stats in a dashboard. It measures the social impact of hashtags, trends, and influencers. Key features include tracking the number of posts, users, reach & impressions behind each hashtag.
Agorapulse should feel the pulse of the market, offering historical reports of the general mood or opinion of the audience. It monitors social media platforms such as Twitter & YouTube. The suite also provides social media management tools. It will help you track and respond to posts and comments quickly and easily. You’ll be able to maintain a pro-active online presence.
BrandMentions is the perfect tool for marketers. We use it all the time for hashtag tracking, research, competitor analysis, content marketing and reputation management.Peter Collins, Marketing Manager at English Blinds
Thanks for Reading “#Hashtag Marketing”
Dr. Don ICFO
Dr. Don Yates Sr Ph.D., Founder ICFO
Serving Our Members and Readers Since 2004
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