Hashtag Tracking Tools are used to Monitor Hashtag Performance, Analytics

BrandMentions is an amazing tool to track hashtag mentions for our various brands & event campaigns. The real-time alerts are a great way to react as soon as something impacts our social campaign performance.Jens Polomski, Marketing Director at IMAmedia

Features and Uses

How to Track Hashtags?

Hashtag usage has significantly grown on social media over the last few years. They are one of the most powerful organic social media strategies. Hashtags are very common and they are used on most social media platforms such as Twitter, Instagram, and Facebook.

Therefore, hashtag monitoring is as important as any other social media strategy.

A hashtag tracker is used to accurately track hashtags over time and on multiple social networks. Good hashtag monitoring tools allow you to see which hashtags a social media audience is using and how they’re performing. You should build your marketing strategy around what your audience is most interested in. Don’t just latch on hashtags that are widely popular but have little relevance to your brand or audience!

How does Hashtag Tracking help?

Hashtag tracking helps you to easily monitor posts and topics on social media. You can create a high-performance marketing strategy that will bring your brand more visibility, likes and followers.

Hashtag tracking tools help you discover popular and relevant hashtags across Twitter, Facebook, Instagram, and other social networks. They also show the popularity of certain hashtags over time. With Twitter, Instagram, and Facebook analytics lacking the capacity to thoroughly monitor hashtag performance, these tools are becoming a necessity for every digital marketer.

Advantages of using hashtag tracking:

The best way to get Twitter, LinkedIn, Facebook, or Instagram hashtag tracker insights is by using hashtag monitoring. You’ll get important metrics on the hashtags that matter for you. Each mention reported will include the following metrics:

  • performance
  • reach
  • # of shares
  • sentiment

It’s important to have an accurate view of your hashtag data. You can get some free Instagram hashtag analytics straight from the social platform itself. The free data that you can obtain from the social media platform is sort of limited. In order to create successful social marketing campaigns, you need many more insights than that.

These are some of the hashtag tracking use cases you could apply:

  • Measure the performance of a hashtag marketing campaign.
  • Discover the engagement around a hashtag.
  • Measure the social media reach of a hashtag.
  • Identify the most influential and active sources that mention a hashtag.
  • Find where and how content is being shared by using social media analytics.

What are the best hashtag tracker tools?

Hashtags are made to be monitored. And if you, as a marketer, not just used but also monitored hashtag popularity, it could bring you considerable improvements to your hashtag campaigns performance.

Tracking and finding relevant hashtags can be a challenge without good software tools. If you’re serious about tracking hashtags, here are some of the hashtag analytics tools that can best meet your needs.

BrandMentions searches the entire internet for a hashtag or brand to find relevant information and insights about it. The suite has a hashtag tracking tool that accurately monitors Instagram, Twitter, and Facebook in real-time. With this tool, you can have an in-depth report on impressions reach, and a number of posts for each hashtag.

You can easily get the tone of the conversation by using sentiment analysis. Find out who’s talking bad or good things everywhere on the web and social media. You’ll also get real-time notification when a new post about the monitored hashtag is published. You can also get historical hashtag data for more than a year. BrandMentions is a complete media monitoring tool that performs efficient social listening, while also revealing competitor’s marketing strategies.

Hashtagify allows you to search for real-time data. It only offers Instagram and Twitter hashtag analytics insights. You can use it to discover trending hashtags, monitor relevant content, or find influencers relevant to your business. It will help you enhance your social media strategy via hashtag marketing. This tool helps you audit your campaign performance, monitor aggregated analytics, and build custom reports. It also uncovers the top trending hashtags you should use to reach a broader audience.

Mention makes it easy to listen to social media and improve your social strategy. You can monitor social data in real-time and create comprehensive marketing analytics. You’ll be able to measure how your brand and content are performing online. It helps you to make more informed business decisions.

Twitter Search is actually Twitter’s social network advanced search feature. The tool allows you to search for usages of particular Twitter hashtags. You’ll need to manually search for each term and then count and record the usages of each. Twitter highlights trending hashtags on your Home screen. Once you click on one trending hashtag, the tool will take you to a page showing recent tweets that include that hashtag.

Keyhole provides near-live insights and real-time social media analysis for the most important social media platforms. By performing keyword tracking, the app offers lots of social media metrics and hashtag stats in a dashboard. It measures the social impact of hashtags, trends, and influencers. Key features include tracking the number of posts, users, reach & impressions behind each hashtag.

Agorapulse should feel the pulse of the market, offering historical reports of the general mood or opinion of the audience. It monitors social media platforms such as Twitter & YouTube. The suite also provides social media management tools. It will help you track and respond to posts and comments quickly and easily. You’ll be able to maintain a pro-active online presence.

BrandMentions is the perfect tool for marketers. We use it all the time for hashtag tracking, research, competitor analysis, content marketing and reputation management.Peter Collins, Marketing Manager at English Blinds

Source:  BrandMentions