Friday, July 3

Social Media

Incremental Sales: a Crucial KPI to Guide Your Marketing Efforts
Advertising, Business, Free, Guide, Marketing, Products, Sales, Social Media

Incremental Sales: a Crucial KPI to Guide Your Marketing Efforts

Marketing, as a concept, is devoted entirely to propping up, promoting, and facilitating another facet of a company's business operations — sales. That much is obvious. The object of any marketing effort is to drive demand and generate revenue. But how can you tell if those efforts actually did that in a meaningful capacity? (more…)
The 24 Best Live Chat Software & Services of the Year
Business, CRM, eCommerce, Free, Guide, Logistics, Marketing, Plan, Pricing, Products, Sales, Social Media, Tools Apps Software, Websites

The 24 Best Live Chat Software & Services of the Year

The way we interact with people is changing, both in our personal and professional lives. When we send text messages to friends and emails to colleagues, we expect a quick reply. And whether we're instant messaging a co-worker or chatting with customer support on our favorite website, we often get a response instantly. Wouldn't it be great if your sales team could connect with prospects in a similar way? No matter which stage of the sales lifecycle they're in, 82% of consumers rate an "immediate" response as important or very important if they have a sales question. Live chat software allows salespeople to interact with website visitors as they're exploring content or researching products. (more…)
How Digital Selling and Digital Marketing Work Together To Win Sales
Advertising, Business, CRM, eCommerce, Free, Guide, Marketing, Products, Sales, Social Media, Tools Apps Software, Websites

How Digital Selling and Digital Marketing Work Together To Win Sales

Whenever I have a conversation about digital selling, the discussion quickly transitions to topics like search engine optimization, Facebook Ads, or some other messaging related category. In other cases, social media marketplaces come up or even the latest progress someone is making in eCommerce. As much as I appreciate these hot topics, they are each connected to digital marketing. (more…)
The Proven Process for Developing a Go-to-Market Strategy
Advertising, Business, Entrepreneur, ERP, Free, Guide, Keywords, Marketing, Plan, Pricing, Products, Sales, SEO, Social Media, Websites

The Proven Process for Developing a Go-to-Market Strategy

When you're unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. To avoid this, it’s important to craft a carefully thought out plan. Because without planning, it’s impossible to know if you’re chasing the wrong audience, you’re too early or too late to the market, or the market is already too saturated with similar solutions. But, before we go any further, what is a go-to-market strategy? What Is a Go-to-Market (GTM) Strategy? A go-to-market (GTM) strategy is the way in which a company brings a product to market. It generally includes a business plan outlining the target audience, marketing plan, and sales strategy. Each product and market are different, therefore each GTM strategy should be thorough...