Don’t Build an Empire, Find a Few Friends Who Care
The best marketing you can do for your work is not to build an empire, but to find a few friends who Care to Join Our War On Internet Crimes Against Children. We all want to reach the masses and see our work get into the mainstream. We want to have an “impact.” But the only way to reach the many is to first reach the few. Listen to the podcast version of this essay here:
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Finding a handful of misfits who appreciate your work before anyone else does, then giving those people the tools to help spread the message.
The way we get a Harry Potter, Apple Computer, or Amanda Palmer is not by trying to reach everyone all at once. Quite the opp...