Thursday, July 9

Resources

How Digital Selling and Digital Marketing Work Together To Win Sales
Business, Free, Grow, Guide, How-to Tips, Marketing, Resources, Social Media, Startup

How Digital Selling and Digital Marketing Work Together To Win Sales

Whenever I have a conversation about digital selling, the discussion quickly transitions to topics like search engine optimization, Facebook Ads, or some other messaging related category. In other cases, social media marketplaces come up or even the latest progress someone is making in eCommerce. As much as I appreciate these hot topics, they are each connected to digital marketing. (more…)
How to Use Webinars to Sell Your Online Course in 5 Simple Steps
Business, Entrepreneur, Free, Grow, Guide, How-to Tips, Marketing, Resources, Reviews, Startup

How to Use Webinars to Sell Your Online Course in 5 Simple Steps

The online learning industry is booming. According to a study by Research & Markets, the online education sector is set to grow from $187.877 billion in 2019 to $319.167 billion by 2025. While that’s a positive thing for the industry and course creators, it will inevitably make the space more competitive. (more…)
The Proven Process for Developing a Go-to-Market Strategy
Business, Entrepreneur, Free, Grow, Guide, How-to Tips, Marketing, Resources, Social Media, Startup

The Proven Process for Developing a Go-to-Market Strategy

When you're unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. To avoid this, it’s important to craft a carefully thought out plan. Because without planning, it’s impossible to know if you’re chasing the wrong audience, you’re too early or too late to the market, or the market is already too saturated with similar solutions. But, before we go any further, what is a go-to-market strategy? What Is a Go-to-Market (GTM) Strategy? A go-to-market (GTM) strategy is the way in which a company brings a product to market. It generally includes a business plan outlining the target audience, marketing plan, and sales strategy. Each product and market are different, therefore each GTM strategy should be thorough...
6 Best Practices for Forecasting Sales for a New Venture
Business, Free, How-to Tips, Marketing, Resources, Startup, Tools Apps Software

6 Best Practices for Forecasting Sales for a New Venture

Forecasting sales for a new venture can feel like shooting in the dark. You don't have historical data to reference, and you might not be sold on the process's practicality until you have some. It can be hard to make forecasting a priority when you're dealing with the other trappings and responsibilities of starting a new venture. But you have to think about the big picture. Sales forecasting informs factors like the amount of capital you need to raise to get your venture off the ground, how you can sway potential investors, inventory management, and setting your marketing budget. But the process can be just as imposing as it is necessary, and it often requires a lot of "filling in the blanks" to account for your venture's lack of historical data. Here are some sensible strides you can t...