Friday, July 3

Advertising

Everything You Need to Know About the Amazon Affiliate Program
Advertising, Business, eCommerce, Entrepreneur, Free, Guide, Marketing, Plan, Products, Sales, Tools Apps Software, Websites

Everything You Need to Know About the Amazon Affiliate Program

The Amazon affiliate program, also called "Amazon Associates" can be an easy way to monetize your website or blog. Simply sign up, receive immediate approval, and place Amazon affiliate links on your site today. When someone makes an Amazon purchase via one of your links, you get the commission -- it's that simple. (more…)
Incremental Sales: a Crucial KPI to Guide Your Marketing Efforts
Advertising, Business, Free, Guide, Marketing, Products, Sales, Social Media

Incremental Sales: a Crucial KPI to Guide Your Marketing Efforts

Marketing, as a concept, is devoted entirely to propping up, promoting, and facilitating another facet of a company's business operations — sales. That much is obvious. The object of any marketing effort is to drive demand and generate revenue. But how can you tell if those efforts actually did that in a meaningful capacity? (more…)
How Digital Selling and Digital Marketing Work Together To Win Sales
Advertising, Business, CRM, eCommerce, Free, Guide, Marketing, Products, Sales, Social Media, Tools Apps Software, Websites

How Digital Selling and Digital Marketing Work Together To Win Sales

Whenever I have a conversation about digital selling, the discussion quickly transitions to topics like search engine optimization, Facebook Ads, or some other messaging related category. In other cases, social media marketplaces come up or even the latest progress someone is making in eCommerce. As much as I appreciate these hot topics, they are each connected to digital marketing. (more…)
The Proven Process for Developing a Go-to-Market Strategy
Advertising, Business, Entrepreneur, ERP, Free, Guide, Keywords, Marketing, Plan, Pricing, Products, Sales, SEO, Social Media, Websites

The Proven Process for Developing a Go-to-Market Strategy

When you're unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. To avoid this, it’s important to craft a carefully thought out plan. Because without planning, it’s impossible to know if you’re chasing the wrong audience, you’re too early or too late to the market, or the market is already too saturated with similar solutions. But, before we go any further, what is a go-to-market strategy? What Is a Go-to-Market (GTM) Strategy? A go-to-market (GTM) strategy is the way in which a company brings a product to market. It generally includes a business plan outlining the target audience, marketing plan, and sales strategy. Each product and market are different, therefore each GTM strategy should be thorough...
When Business Is Slow, It’s Time to Work on These 13 Things
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When Business Is Slow, It’s Time to Work on These 13 Things

Perhaps you're not hitting your revenue predictions or you're having difficulty with cash flow. Secretly, you're concerned that business is slowing. However, these things alone may not be enough to indicate that your organization is not humming along as usual.  After all, other factors could be at play, such as increased expenses or inaccurate forecasting, and it's important to make business decisions based on more than just a feeling.  (more…)
10 Simple Strategies for Creating a Better Sales Forecasting Model
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10 Simple Strategies for Creating a Better Sales Forecasting Model

Sales forecasting is a necessary — occasionally painful — part of preparing for the upcoming fiscal year and managing sales goals along the way. Since leaders can’t use a crystal ball to predict the future, they are left analyzing quantitative, and sometimes qualitative, data to anticipate future sales. This sales forecasting process becomes problematic when sales teams and executives confuse "optimistic goals" and "accurate forecasting." (more…)
How to Start a Business: A Startup Guide for Entrepreneurs [Template]
Advertising, Business, CRM, Entrepreneur, ERP, Finance, Free, Guide, Marketing, Plan, Pricing, Products, Sales, SEO, Social Media, Tools Apps Software, Websites

How to Start a Business: A Startup Guide for Entrepreneurs [Template]

Everyone wants more visitors, more qualified leads, and more revenue. But starting a business isn't one of those "if you build it, they will come" situations. So much of getting a startup off the ground has to do with timing, planning, and the market, so consider if the economic conditions are right to start a company and whether you can successfully penetrate the market with your solution. (more…)