Friday, July 3

ERP

10 Salesforce Alternatives That Will Enhance Your Sales Process
Business, CRM, ERP, Free, Guide, Marketing, Pricing, Products, Sales, Tools Apps Software

10 Salesforce Alternatives That Will Enhance Your Sales Process

Note: This article is authored by HubSpot. Every weekend my husband and I face a difficult decision: What movie should we watch and what should we order for dinner? As a sales leader, deciding which CRM to use can be just as challenging a decision. To decide, you'll probably compare features such as customizability, ease of use, and price. (more…)
The Proven Process for Developing a Go-to-Market Strategy
Advertising, Business, Entrepreneur, ERP, Free, Guide, Keywords, Marketing, Plan, Pricing, Products, Sales, SEO, Social Media, Websites

The Proven Process for Developing a Go-to-Market Strategy

When you're unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. To avoid this, it’s important to craft a carefully thought out plan. Because without planning, it’s impossible to know if you’re chasing the wrong audience, you’re too early or too late to the market, or the market is already too saturated with similar solutions. But, before we go any further, what is a go-to-market strategy? What Is a Go-to-Market (GTM) Strategy? A go-to-market (GTM) strategy is the way in which a company brings a product to market. It generally includes a business plan outlining the target audience, marketing plan, and sales strategy. Each product and market are different, therefore each GTM strategy should be thorough...